Branding

Person goes through software technology
Image from Bigstock
Staying on top of software technology is essential, especially if you're running an organization. Are you looking for a new software technology to try as a business leader? We recently asked our leading executives what the single most important software technology they're using in their work right now is, and why it's so valuable.
Read moreShow less
Get Some Leverage
Sign up for The Work It Daily Newsletter
Follow
Take Charge Of Your Visual Identity To Make It Truly Unique

Early in my career, I worked for The Disney Channel, part of which included managing events where Disney character assets were constantly being requested. As I managed each of these events, I followed the Disney brand identity, ensuring it was implemented and executed to a tee. One of the issues I ran into quite often was people requesting events where they submitted their own Disney character art that was not approved, did not fit within the Disney visual identity, and was off-brand.

Read moreShow less
5 Brand Pillars That Are The Foundation Of Your Brand

Brand pillars are the foundation of your brand and contribute to your overall brand DNA. There are five pillars: purpose, positioning, perception, personality, and promotion. Brand pillars help you define your unique characteristics and experiences, driving every consumer touchpoint to differentiate you from your competitors.

Read moreShow less
Featured