Music NFT

Anyone that buys or sells music has discovered that COVID-19 brought upon us all a new set of consumer expectations. Companies using outdated pre-COVID-19 music sales strategies will not survive in a post-COVID-19 world. If you are distributing music in a traditional way, such as streaming, and your sales strategies are similar to a few years ago chances are that those distribution methods are outdated which means that you may be unconsciously losing fanbase market share.

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Why Record Labels Still (And Will Always) Matter


I’m guilty of fighting for the underdog in all circumstances especially when it comes to music. This may be a product of my upbringing, as my mother was known for being an incredibly kind, caring individual, treating my siblings and me exceptionally equally in all matters of life. This early pattern has served me well today as we see huge culture shifts in the music industry emerging, where indie artists are able to survive, maybe not thrive, but survive. This is inspiring to me.

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Can You Afford To Not Have A Major Brand Presence At Coachella?

After three years of desert quiet, we finally experienced a return to Indigo Empire Polo Club grounds as the famed Coachella Festival arrived. An exciting three-day celebration prevailed. Whether watching it via live stream or in person, you could tell that the music festival did not disappoint. It was definitely a vibe. It's not hard to see why it was so successful this year for so many brands, artists, and fans that were in attendance. We experienced excitement in particular as some of the largest brands in the world participated in the event with a robust and impressive strategy for brand activations.

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